• Candice Pool Neistat has designed award winning jewelry for over a decade. 18k gold covered in diamonds, rare ruby engagement rings worth as much as a Tesla. You wouldn't know it by looking at her.

    She is usually late to work, carrying an almond latte from Starbucks, wearing her husband's ratty old sweater, jeans, and a pair of hi-tops. Not exactly the image of perfection that one would expect. It's that tomboy, effortless style - so essential to Candice - that needed an outlet.

    Billy! is that outlet. We're starting with a customizable tag necklace. One chain. Two tags.